Hi entrepreneur!
Welcome to a new Elevatorfy session.
In today’s class we’re going to explain you how to use the TAM, SAM, SOM tool to measure the market size.
What should you know after this class?
TAM, SAM, SOM.
- It is a tool to obtain a fairly accurate estimate of the size of a target market.
- It allows us to get idea of the opportunity offered by a product in a certain market.
- TAM (Total Addressable Market): is the total available/addressable market.
- SAM (Served Available Market): segment of the total market that we can serve with our business model.
- SOM (Serviceable Obtainable Market): is the market that we can reach in the short term with the resources we have now, our target market.
- All three are an estimate of the annual revenue volume represented by our business opportunity.
IMPORTANT: Please make sure you upload the assignments in a JPG or JPEG file otherwise we will not be able to evaluate it.
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